I love to read and listen to self development Audiobooks. I usually have 3-4 on the go at a time. Full disclosure -- I love Audible.com. If you haven't tried it, your first listen is free. How great is that? If you don't like the book, you can exchange it too.
Recently I read the book, Building a StoryBrand by Donald Miller. It was nothing short of inspiring. How can that be, you ask? A book on marketing and branding, seriously, that has got to be boring, right?
It was amazing and eye-opening.
Literally, it is a roadmap to help you navigate your brand through storytelling.
I'll do my best here to share the highlights with you. First, since I'm so brimming with enthusiasm about the book, please indulge me as I spout a summation of my enthusiasm for the book.
It all sounds pretty simple and straightforward, but the work of drilling down to get to the core elements for the hero and the guide are not easy. It takes time and energy used up by grey matter.
Likely a failed attempt at brevity here...the core messages of Donald Miller's book are:
"A good story is life with the dull parts taken out". Alfred Hitchcock