Susan is a certified leadership coach and business consultant. She is passionate about helping leaders, aspiring entrepreneurs and business owners uncover limiting beliefs, gain greater self awareness and foster a growth mindset so they feel more confident and capable of achieving their most audacious goals. She leverages her experience and passion to serve as a coach and consultant to help people attain greater prosperity, abundance and well-being.


What is coaching really?

It is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Source: The International Coach Federation (ICF)


Our “why” is driven by the belief that when we consciously choose the person we wish to be, it is a choice that reflects the highest vision of our self. In so doing, we are able to align all that we say, do and believe with our core values and our North Star.


“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”



Before you embark on your coaching journey, let’s schedule a

FREE 30-minute introductory coaching call


Kind Words

Jordan Steffler "Susan delivered a 4-part virtual leadership training series (one module a week for a month) for the Region that was highly engaging. The sessions were a great balance of content sharing, engagement, and learning from the collective experiences of the group members. Susan provided tips and resources that participants were able to immediately implement in between each of the sessions, and then build upon at the next module. The training series offered practical insights, regardless of industry or sector, that attendees can apply to their leadership development journey. Susan is a knowledgeable and seasoned leadership trainer who creates a caring and thoughtful learning environment, and is willing to carry on conversations offline to help individual participants get the most out of their experience."

Jordan Steffler, Human Resources Business Partner, Region of Waterloo Human Resources & Citizen Service
Anne Kircos "Susan Merli provided our organization with a four-session customized Leadership - Management training course focused on the art of listening and feedback, fostering emotional intelligence, and then a deep dive into what it takes to be a great leader. She was an excellent instructor, keeping our senior leadership team engaged and explaining the concepts in an applicable manner. The sessions encouraged our management team to establish greater relationships across departments, helping reinforce the concept of cross-functional collaboration and support. The training brought some renewed energy to our management group and was a much needed change in focus after weathering the challenges of leading through the height of the pandemic."

Anne Kircos,
Director of Human Resources, City of Stratford
Lucie Zettel "Susan has to be one of the best coaches I’ve ever had the pleasure to work with. Her skillset is far beyond that of other coaches. I think one of her unique gifts is her ability to be quiet and really listen. She never interrupts, she pauses to absorb what I say, and she would even pick up on what I did not say. She is a very clever and intuitive coach who knows what she’s doing. One of many things I love about Susan is that she is continually improving her skills by taking advanced training that I’ve never seen other coaches do. She is remarkable. Working with Susan has brought me some clarity about how to proceed in my own career as an entrepreneur. She inspires me, and I would highly recommend Susan as a leadership and personal coach."

Lucie Zettel, M. Msc.,
Transformational Coach
Michelle Lyne "Working with Susan has been absolutely transformational. I connected with her for support in transitioning careers. While I have successfully done that, I’ve also grown in so many other areas in my life. She has provided support to keep me moving toward my goals, has challenged me when I was holding back, and mirrored confidence whenever I was feeling anxious about stepping forward. Susan’s welcoming presence created a safe space in which I was able to take time to gain more self-awareness. I feel equipped with new tools and frameworks to apply when tackling any new situations as they may arise."

Michelle Lyne, Founder of Root Revival Strategic Coaching and Consulting
Val Shah Susan has been the back bone of my growth and rising success as a small business entrepreneur. With her professional background, extensive experience, and brilliant approach, she has shaped the way I present myself and given me the confidence to face any challenge I encounter. I am beyond grateful to work with Susan, having a coach like her is what every entrepreneur needs!”

Val Shah, CEO & Founder of Val Shah Corp
Leila Lavaee "Susan has been a tremendous resource as a business coach. She made it possible for me to be more organized and strategically plan the rebranding of my travel design business. She helped me find confidence in myself and identified tactics I needed to build better brand awareness. Susan supported my ability to keep my focus on top business and brand priorities. At each step of the way, I felt her guidance and encouragement. Every entrepreneur should have a business coach!”

Leila Lavaee, Founder & Chief Travel Designer Corp
Gabriella Tangney "Thank you for providing me with such helpful advice and for being such an advocate for me. You really helped build my confidence and helped me narrow my scope when looking for a job. You helped me grow my network and feel better about putting myself in positions that allowed me to grow. And you did it all while being so kind and compassionate!" 

Gabriella Tangney, Business Development Coordinator, Access Student Talent Program, Greater Kitchener-Waterloo Chamber of Commerce
Katherine Katsambrokos "Metaphorically, life has felt like a box of chocolates...not knowing what I’m gonna get or be!’ Covid has presented a lot of unpredictability, internal chaos and uncertainty of personal and professional direction. Susan has confidently supported and guided me in my journey of finding my growing self! She has provided an abundance of clarity and taught me how to ask the right questions to identify my personal and career priorities and goals. Susan has taught me how to align with my vision and challenges me to push beyond my comfort with having an on-line presence. Her devotion in helping me reach my definition of success has been liberating and rewarding! Thank you Susan!."

Katherine Katsambrokos,
Mental Health Youth Ambassador, Child & Youth Worker
Sonja Hollingworth "The work Susan does is so valuable! In the time she has been my executive coach, I've experienced transformational results, which are having a positive ripple effect on my staff as well.
Susan provides such great support and leadership resources that are not only practical, but immediately applicable. I feel re-energized and excited about my job again."

Sonja Hollingworth,
Supervisor, Program Administration
Healthy Living, Health Protection & Investigation and Paramedic Services, Region of Waterloo Public Health
Rosie Del Campo "Susan is as authentic as it gets. She is a highly skilled coach and compassionate human being who has helped me develop courage, confidence and clarity in my life and career. When I first connected with Susan, I was in need of guidance and support as I looked ahead to the next chapter of my professional life. Susan helped me step out of my comfort zone to rediscover my passions, showcase my skills, create connections, and seize opportunities. She has been my biggest cheerleader, offering professional advice with a contagiously positive outlook on life. Thanks to Susan, I have gained valuable life skills. I am now enjoying the beginning of a new career and believe there is an even brighter future ahead. Thank you, Susan!"

Rosie Del Campo ,
(former CTV Kitchener Producer and News Anchor)
Lead Media Trainer and Media Manager
Durrell Communications

Kathy Peddicord "Susan Merli, as my mentor coach, made all the difference for me. I realized all the different ways one can coach. I learned the benefit of submitting the appropriate demo transcribe to the International Coach Federation (ICF). Susan patiently “mentored” me and encouraged me. I was able to submit my ACC application to ICF by the end of the year which was my goal.

I feel much better about what I need to do to grow and improve my coaching skills. Susan also helped me with the contractual agreement. And I will forever look back on this experience with gratitude for all she taught me. Thank you for your service!"

Kathy Peddicord,
Senior Outreach Coordinator at The Ohio State University Wexner Medical Center